Sustainable Discounts

Born in the most biodiverse country on Earth.

Colombia holds approximately 10% of all species on the planet and it is also losing forests to economic forces that conservation funding has never matched.

Leopardo caminando junto a un árbol
Jaguar | Photo by Jessy Hoffmann

The question he couldn't stop asking.

After running multi-billion dollar consumer electronics businesses, our founder watched billions disappear into distribution infrastructure, and ignoring the planet.

He kept asking: what if that money could work harder? The answer was always nature.

"We are not solving a hypothetical problem. We are from Colombia, the most biodiverse country on Earth per square kilometer. This is personal."

DE

Damian Estrada

Founder and CEO

Nature doesn't have a solutions problem. It has a funding problem.

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+14K distinct conservation projects

+14K distinct conservation projects

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~25,000 research authors

~25,000 research authors

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~300,000 individuals

~300,000 individuals

Our Mission

What's missing is the money: recurring, reliable, and not dependent on political calendars.

The money is there. Let's use it better.

Every durable goods purchase includes product and commerce costs.

SD does not ask for new money. It makes commerce transparent for shoppers and brands to choose.

40%
SD redirects up to 40% of what shoppers pay

Goes to infrastructure

What the world looks like if this works.

The goal:

Double global conservation finance from $208B to $400B+

Deeper shift: All durable goods purchases automatically contribute to nature. Automatic climate justice.

Engine

Commerce as driver

Opportunity

10% of $2T intermediary fees

Impact

$200B for nature

Our people

No large seed round. No full team before proof of concept.

What SD had: people who decided the mission was worth their time before anyone guaranteed it would be worth their money.

Stakeholders are taking notice.

Earthshot Prize 2025

Nominee - One of the most rigorous environmental prize processes in the world.

GEF and World Bank

Due Diligence Phase - One of the highest levels of validation in conservation finance.

Change100 Winner 2026

Top Impact Startup to Watch - Alongside Microsoft Entrepreneurship for Positive Impact.

Cornell Life Changing Labs

Accelerator Winner - Cornell University, Summer 2024.