SD gives you a real discount, and you create funds for forest and ocean conservation projects. You choose how much of your savings goes to you, and how much goes to the planet.
When you buy a $1,000 product, up to $400 goes to commerce fees. You didn't know. Most people don't.
When you buy direct through an SD brand, that $400 goes somewhere better. You get a real discount. Nature gets funded.
The brand contributes at least $30 to verified conservation while you pay less. Everybody wins.
"Shop now and we give you and the planet up to $X on this item."
A popup opens. You see three real-world metrics:
Then the slider. Move left for more discount. Move right to help the planet. The brand earns the same either way.
In our private beta, 38% of available funds were allocated to conservation, despite a 30% default allocation. Given the choice, shoppers choose to give more.
Every contribution funds scientifically verified projects reviewed by an independent allocation committee.
Every contribution is tracked. Full documentation every cycle.
"When given a transparent choice, shoppers chose the planet. Not out of obligation. Out of preference."
Default: 30% to conservation
↓
Actual average: 38% to conservation
No reward. No nudge. Just transparency.
SD doesn't ask you to be a different kind of consumer. It makes the system transparent. The rest follows.