Sustainable Discounts

Regain pricing control, improve margins.

SD converts commerce costs into a discount for shoppers, a conservation contribution, and more profits for your brand. No additional cost. No donation budget required.

For every $1,000 in revenue.

SD redirects up to $400 in commerce costs by giving visibility to shoppers who make the call.

DTC brands regain pricing control and make more money

SD makes it transparent. Shoppers make the final call.

Here is what changes when SD is live on your store.

Without SD

  • Shopper pays: $1,000
  • Commerce cost: up to $400
  • Your revenue: $600 or less
  • Nature receives: $0

With SD (10% pool example)

  • Shopper pays: $930 (received a $70 discount)
  • Your revenue: $900 ($300 more than through the marketplace)
  • Nature receives: at least $30, up to $100 via the slider
  • SD operational fee: 10% of the conservation contribution: at least $3, up to $10 via slider.

You set the pool. SD guarantees 30% minimum goes to conservation. The rest is the shopper discount. The shopper uses the slider to decide: keep more discount, or give more to the planet. You always receive $900. Your revenue is fixed. The shopper carries the only variable.

"The first funding mechanism where everyone wins by design."

What SD looks like for your brand, in practice.

01

A banner at the product page.

"Shop now and we give you and the planet up to $X on this item." A financial announcement, not a donation popup.

02

Real-time conservation metrics.

Square meters of habitat protected, species supported, CO2 avoided. Calculated in real time.

03

The slider.

The shopper splits the pool. You are not involved. Your margin is fixed.

04

A sustainability landing page for your brand.

Your cumulative impact, updated in real time. SD provides the marketing assets.

05

Impact documentation.

Conservation certificates, biodiversity credit records, or consolidated reports. SD handles everything.

06

Access to the myplanetaccount.com network.

Eco-conscious shoppers accumulate cross-brand conservation histories. Your brand is part of that network.

An Unmatchable Conservation Story

Beta Result

32%

Cart conversion rate uplift

Transparent pricing empowers shoppers to choose where their money goes. Pay a premium for a channel's convenience, or save money and support nature conservation.

During our private beta, brands using Sustainable Discounts™ increased cart conversion by 32%. Those additional customers weren't acquired through more advertising; they converted because the offer created more value.

Industries

Fashion and footwear

SD gives fashion immediate, measurable conservation impact. Starting with the next transaction.

Sporting goods

Skiers need snow. Surfers need healthy oceans. SD is the funding engine that sustainability frameworks in sport have been missing.

Electronics, furniture, home appliances, tools

High transaction values, strong DTC growth, significant fees. The bulk of the $2 trillion opportunity.

How to Start

01

Install Sustainable Discounts™ Free

It takes between 5 minutes and 48 hours, depending on the online store platform. Free. No contract.

02

Choose which products to activate.

Set your pool percentage. SD activates the banner and slider automatically.

03

Launch, track, and share.

Your sustainability page goes live. Contributions transfer to verified projects within 90 days.

What the numbers looked like in the real world.

60,000+ consumer interactions across 10 stores in the USA, UK, and Colombia.

32% cart conversion rate uplift for brands using SD.

38% of available pools voluntarily redirected to conservation. The default was 30%.