You cannot mass produce fashion or consume ”sustainably” as the world is shaped today. That is one of the many reasons why we will need a system change.” - Greta Thunberg, August 8th, 2021.
The new system our Planet needs must embrace that the superabundance approach that rules commerce is not sustainable. Commerce and e-commerce have +$2 trillion/year trapped in unsustainable and non-essential practices. The Nature funding gap is at $700 billion/year, according to The Nature Conservancy. We have the opportunity to close the Nature funding gap without sacrifices or cutting budgets from another activity, and it can be done only by DTC brands.
If I want something, the question that comes to mind is, can I afford it? Leaving behind critical questions such as, do I need this? What resources does this product use? What is its carbon footprint? Many times, the conclusion will be yes, I need the product.
Our responsibility is to acquire that product in a way that causes the minimum impact on the Planet. Mandatum is championing Biodiversity Compensation in e-commerce. Its approach adapts commerce to the reality of the Planet through any DTC store. A point of sale solution where consumers and merchants work together to pay back the Planet for the natural resources used on goods they purchase/sell with a costless, cashless, and no-brainer contribution. The solution works seamlessly with online stores. Like all our applications, our Nature-Positive App in Shopify is free and easy to install. It enhances the operation of DTC manufacturers, making it more sustainable without spending a penny more by hacking the supply chain. The result is that consumers drive sustainability to help Nature and get a discount while merchants improve their KPIs. Merchants boost profitability, improve cart conversion and customer loyalty, enhance the social media presence, reduce the environmental impact, and enhance the ESG performance increasing donations to protect the Planet. Everything is paid for by the savings in supply chain costs.
Our crusade is to adjust commerce from its current superabundance operating model to the reality on the Planet. When consumption is a necessary evil, we have to do it with the least possible damage to the Planet. It is a must for merchants to interact with their customers on every transaction to protect the Planet. It is a must for consumers to interact with manufacturers every time they shop. Mandatum is a tool that enables that interaction between merchants and shoppers via DTC for the benefit of the Planet.
Mandatum reveals DTC's ultimate advantage as the most planet-friendly alternative for commerce/e-commerce. A nature-neutral solution that is possible thanks to DTC brands.
The Nature-Positive App by mandatum: Shoppify app.
Feel free to schedule a short consultation with our CEO/Supply Chain experts for a quick onboarding on how to enhance your operation without impacting your budget: Schedule.
